301 Direct Mail Tips, Techniques & Secrets: An inside guide to direct mail marketing by Bill Myers!
This book is a creative goldmine for anyone preparing a direct mail project or offer. The tips, techniques, and secrets shown within can help make your next project a real winner!
Bill Myers has helped thousands of direct marketers and entrepreneurs achieve their dreams and goals. He can help you, too!
Highly recommended! Whether you are a seasoned direct mail marketer or new to the business, this book is for you. You’ll learn what it takes to succeed in direct mail including:
# The Ten Commandments of Direct Mail
# How to Choose The Right Customers
# How to Select Hot Products
# Understanding the Sales Letter
# Getting in the Mood To Write A Sales Letter
# How to Creat Powerful Headlines
# How to Phrase Your Greetings
# How to Write Dynamic Body Copy
# Using Words That Sell
# Order Form Secrets
# Getting the Envelope Opened
# Creating Layouts for Maximum Sales
# Printing The Package
# Profitable Mailing Strategies
# Getting the Post Office to Work in Your Favor
# Maximizing Profits With Back End Offers