The Complete Book of Perfect Phrases for High-Performing Sales Professionals [PDF]

William Brooks, Robert Bacal – The Complete Book of Perfect Phrases for High-Performing Sales Professionals

The Right Phrase for Every Sales Situation

A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying the right thing to the right person at the right time.

The Complete Book of Perfect Phrases for High-Performing Sales Professionals is the ultimate field guide for speaking and writing your way to sales success. You’ll find perfect phrases for:

Lead Generation

Turn cold calls into profitable relationships
Expand your customer base
Write engaging letters and e-mails
Sales Calls

Get access to decision makers
Present your product in compelling language
Resist objections and stalling tactics
Customer Service

Develop a rapport with every client
Handle the most difficult of customers
Close every conversation on a positive note

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