I’m not personally looking to start a business just yet, but I saw this book and thought it looked interesting. As someone coming from a more technical (engineering) background, and without formal business training, I can say that this book contained a lot of valuable information. Very easy to read, it breaks down the key elements of taking your idea to a functional business, starting with the planning stage, creating a business plan and executive summary, SWOT analysis, and then beginning to actually sell the product.
To me, everything in the book made perfect sense, and after a short read I felt like I had a much better idea of what to do/think about if I wanted to start my own business. Also, the entire last quarter of the book is devoted toward online resources (free and paid) to help you with every aspect of the business, which is pretty cool. It’s the best list of its kind that I’ve seen. Nice bonus.
Note: the book begins with the authors establishing heir credibility, and they do have some impressive resumes. That being said, the book contains a few typos, but nothing that will make you regret reading it. Also, I was provided with a copy of this book in exchange for my honest opinion (a practice also mentioned in the book itself), and this is what I honestly think.
This book is for you, IF… 1) you’re an aspiring entrepreneur 2) you have a great idea but you just don’t know where to start 3) you’ve never started a business before 4) you want to learn the basic and advanced methods of starting a business 5) you have the desire to learn, to search for that one nugget of information that will change your life Here’s why we’re qualified to help you: We’ve done tens of millions of dollars in retail sales. We’ve done millions of dollars in online sales. Together we own over 3 dozen businesses. That is 36 different profiles & personalities, 36 different business plans, 36 different sets of problems, and 36 different sets of solutions. Thats 36 businesses worth of experience. Your success depends soley on how prepared you are. The answers are all in this book.
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