Social Media Marketing Workbook: 2018 Edition – How to Use Social Media for Business by Jason McDonald
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. He uses this social media book as THE workbook for each class.
In this book, you’ll learn:
Social Media Marketing – an overview to social media marketing at a conceptual level.
Content Marketing – how to conceptualize the type of content you need for your social media marketing efforts and build a content production machine.
Facebook – how to market your business on Facebook including some basic principles of Facebook advertising.
LinkedIn – how to use the world’s largest B2b network for your business, including advertising opportunities.
Twitter – an explanation of whether you should tweet, and if you do, how to use Twitter effectively for business marketing.
Instagram – how Instagram is like Twitter with pictures, how to market on Instagram, and even a very brief comparison of Instagram to Snapchat.
YouTube – a deep dive into the business side of YouTube, often hidden behind cat videos and Rihanna or Miley Cyrus gyrations gone viral.
Pinterest – the most effective social media for eCommerce stores and retailers, do-it-yourselfers, and those serving the female shopping demographic such as wedding photographers.
Yelp, Google My Business, and Reviews – how to use Yelp, Google My Business (formerly Google+), and other review sites to promote your business via reviews.
Epilogue – the “new” new kids on the block: Snapchat, Tumblr, Amazon, etc.
Number Of Pages 360 pages
Publication Year 2016
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